Spotify Beta Testing GIF-Encumbered Personalized Feed

Spotify logo displayed on smartphone


When consultants acknowledged that the vogue forward for social media is starting up to ogle an increasing kind of affection TikTok, they did not make a selection music streaming services and products into yarn. Spotify has announced that it’s beta testing a personalized feed that would possibly maybe introduce users to easy music on the home page the utilization of GIF-weighted down Canvas loops.

A Canvas loop, which Spotify launched in 2019, is a vertical GIF that plays on purchase songs no matter how gentle they’re. Some Canvas loops play components of a music video that accompanies the tune, while others play ads for an artist’s upcoming concert or album commence. As an instance, “Sunflower” by Put up Malone plays a loop of Miles Morales leaping off a constructing in “Spider-Man: Into the Spiderverse,” while “Silent Waiting” by Sum 41 would play a loop marketing their easy album.

Republic product lead Chris Messina tweeted a video of Spotify testing the characteristic in November 2021, which reveals a series of movies enjoying along with the songs within the equal vogue as TikTok. Right here is how they play out.

No longer easiest that, @Spotify Seek for is fundamentally a pared down model of a TikTok-vogue feed of vertical music movies (seemingly the utilization of their canvas structure) that you simply would possibly maybe presumably also love or skip.#NewSpotify

— Chris Messina (OOO) (@chrismessina) November 24, 2021

How Spotify’s easy personalized feed will work

Woman using Spotify on iPhone X


Initiating Friday, April 8, Spotify will originate up testing the TikTok-vogue personalized feed on the app’s home page for users living within the U.Okay., Eire, Australia, New Zealand, and Canada. Daily, the vertical video feed will counsel 15 easy songs for users to scroll thru, preview, and ogle the Canvas for every tune to add to their playlist. If they occur to love the tune urged to them, they’ll state the artist and share it with other folks on their social media feeds love Instagram, and the Canvas will play of their yarn.

No longer all individuals loved the assumption of Canvas loops when they came out on Spotify three years ago. While they hearken help to the days of staring at music movies on MTV, they are going to even be distracting, notably when users are driving and stick their phones to a car vent magnet — a teach that’s resolved with Vehicle Survey and Vehicle Thing. Canvas can also had been the appropriate innovation on Spotify’s story, as it claimed that users had been 145% extra seemingly to continue streaming, sharing, and including songs that indulge in Canvas loops to their playlist.

There would possibly maybe be no word on when Spotify users within the U.S. will be ready to ogle the Canvas loop feeds, as or no longer it’s Spotify’s ultimate market. Whether this could also both take a look at the characteristic in that market closing or develop it indisputably one of many locations where this could also officially commence is currently unknown.

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