MELISSA ETHERIDGE JOINS FORCES TO LAUNCH INPINK MARKETPLACE WITH GRITTY IN PINK, AIMING TO CHANGE THE LANDSCAPE FOR WOMEN IN MUSIC
LOS ANGELES, CA | MARCH 29, 2022: Gritty In Red is proud to culminate Females’s History Month by asserting that groundbreaking artist/activist Melissa Etheridge is joining their female-trail firm as Strategic Handbook. A brand unique platform to empower females in tune, Gritty In Red has constructed an natural collective of extra than 200 female artists, alongside with female rock pioneers Jennifer Finch of L7, and Theo Kogan of Lunachicks. Gritty In Red is building INPINK, a marketplace connecting alternate professionals to a diverse community of female creators.
Multi-Grammy Award winner, and one of the most first overtly happy rock icons, Melissa Etheridge would possibly maybe well also be identified for her advocacy for the LGBTQ community, her public conquer breast cancer, and her Etheridge Basis, which “supports unique scientific be taught into the causes and outcomes of opioid dependancy.” Melissa would possibly maybe well also be dedicated to supporting females within the place of dwelling of commercial, as evidenced by her fresh tune video, “As Frosty As You Are attempting” – which changed into once created entirely by female creatives. Gritty In Red would possibly maybe well maybe also now not take into consideration a better accomplice to indicate their mission and their marketplace, INPINK.
INPINK is a marketplace network to rent female capacity and professionals- give it some thought as a female-powered Upwork, for the male-dominated tune alternate. Etheridge has infamous:
“I’m proud to declare that I’m joining forces with Gritty In Red as a Strategic Handbook. I feel concerning the INPINK marketplace goes to alternate the landscape for hiring diverse females in tune, making it extra accessible, and I entirely beef up what they are building. The prolonged trail of tune is female!”
Shira Yevin, Gritty In Red founder and singer in all-female band Shiragirl, notes:
“I grew up listening to Melissa Etheridge and changed into once influenced by her bid, but handiest now develop I impress her place of dwelling in tune history, as a pioneer for females and queer rights. She got right here out years earlier than Gaga, Glee, or even Ellen. As Gritty In Red also goals to sever a unique direction to attain females in entertainment, this partnership is a terrific match.”
Shira is now not any stranger to the dwelling off, with a legacy of having crashed the Trucks Warped Tour, after seeing an absence of female musicians on stage. Her band then created the Shiragirl Stage for 300+ female artists, which featured appearances by Joan Jett and Paramore (on their first ever tour). This chutzpah also earned Shira a characteristic within the Rock and Roll Corridor of Popularity Warped Tour Indicate, and despatched her down a lifelong crusade to sever out locations for females in male-dominated areas.
Gritty In Red began as a month-to-month match in LA in January 2020, that comprises the legendary All Lady Jam. The match rocked for 3 narrative months, establishing a tight-knit community, and filling a void within the male-driven LA scene. Over 50 infamous female musicians carried out every month, alongside with Eva Gardner (bassist for Red, Gwen Stefani). When the pandemic hit, Gritty In Red expanded digitally: they successfully launched an IG dwell fundraiser series, raised thousands of greenbacks for charities, and created an strange online network, which led to the INPINK marketplace.
The Gritty collective is now support to doing dwell presentations, most as of late a Females’s History Month tune/art demonstrate in Prolonged Seaside. Lately, the group changed into once selected for the Prolonged Seaside Accelerator, a program that partners with Sunstone Management to make investments in tech startups, with an emphasis on differ. Gritty In Red has also partnered with many companies, alongside with Mackie, Fender, and quite loads of startup brands in beverage and cannabis.
INPINK.com is now dwell- females working in all parts of the tune alternate can price up and put up listings, marketing their portfolios and services and products. Industry professionals and partners can diversify their teams by hiring a female freelancer on the place of dwelling! Potentialities can browse, using differ tags to filter providers by groups, alongside with POC, Extraordinary, and extra. Both females and males can join the circulate to develop gender equity and equality within the tune alternate, and beyond.
Make certain to preserve Gritty In Red on their IG Stay fundraiser for Keep A Breast tonight at 5pm PT/8pm EST, the place they will be that comprises all female artists, and discussing all things Melissa Etheridge and INPINK!
Trot to the salvage roar grittyinpink.co for added firm knowledge. Be aware @melissa_etheridge, @grittyinpinklife.