The LEGO Neighborhood and Hasbro unite to expose the unique, solely changing LEGO® Transformers Optimus Prime

Billund, Denmark – WEBWIRE

  • The collaboration marks the main time these main world toy companies have worked collectively
  • Featuring both Robot and alt modes, here’s one amongst the few LEGO sets that converts between two assorted items
  • The massive situation involves over 1,500 LEGO items and stands over 35cm in Robot mode and 15cm excessive in alt mode

Main world toy companies, the LEGO Neighborhood and Hasbro, Inc. (NASDAQ: HAS) unite for the main time to bring the enduring Transformers Autobot, Optimus Prime, to existence in LEGO® receive – total with alt mode. The unique LEGO Transformers Optimus Prime situation is a tribute to the fearless Autobot chief with over 1,500 detailed LEGO items. As soon as assembled, the resolve suggestions 19 facets of articulation that enable fans to convert from robot to truck alt mode and aid again. Right here’s one amongst the main cases a LEGO situation has been ready to convert between two items, without the necessity to rebuild.

The unique LEGO situation will transport fans aid to 1984 to when Transformers first exploded into current culture with the recent toy line and interesting TV sequence. Modeled after the G1 Optimus Prime persona, the unique LEGO situation involves mighty consideration to detail and suggestions such because the ion blaster, Energon axe, an Energon Dice and the Autobot Matrix of Leadership that could perhaps be saved within the chest chamber.

Senior Designer on the LEGO Neighborhood, Joseph Patrick Kyde, says in regards to the collaboration: “It has been an honour and pleasure to work alongside with Hasbro to make a LEGO version of Optimus Prime! I’m angry to leer these two toy companies come collectively for the main time to have an excellent time the chief of the Autobots. Optimus Prime has change staunch into a pop culture symbol of courage, selflessness, and substantial leadership along with an excellent toy that embodies the direct-fixing and creativity skills that both companies worth so distinguished. It’s been an gleaming and challenging process to bring him to existence the usage of LEGO bricks, especially guaranteeing that he can shift modes without disassembly and establish accurate to his signature inspect and class.”

Casey Collins, Head of Licensed Individual Merchandise and Industry Vogue at Hasbro successfully-known: “We’re angry to bring two of the sector’s most appealing play and leisure companies collectively to have an excellent time this higher-than-existence, iconic persona – Optimus Prime. Every person is conscious of fans in every single save could perhaps be thrilled by this collaboration because it permits fans and households of all ages to construct up memories as they work collectively to originate the LEGO Transformers Optimus Prime.”

As soon as total constructing this 1,508-half mannequin, fans can like their originate with pleasure by including the exhibit plaque to pay tribute to the enduring Transformers persona.

The LEGO Transformers Optimus Prime situation could perhaps be accessible globally from LEGO.com/optimus and in LEGO shops from June 1st priced at 169,99 USD/EUR.

Notes to the Editor

Media Contacts:

LEGO Neighborhood Press Plight of enterprise

[email protected]


Crystal Flynn

[email protected]

Product detail

10302 LEGO® Optimus Prime

RRP: 169,99 USD/EUR

Age: 18+

Objects: 1,508


  • Truck Mode: Measures over 5.5 in. (15 cm) excessive, 27 in. (10.5 cm) lengthy and 4.5 in. (12 cm) broad.
  • Robot Mode: In robot mode, the mannequin stands over 13.5 in. (35 cm) gargantuan

About Transformers

The TRANSFORMERS stamp is a world powerhouse franchise with millions of fans around the sector. Since 1984, the fight between the Autobots and Decepticons has come to existence in films, TV reveals, comedian books, revolutionary toys, and digital media, bringing wonderful “MORE THAN MEETS THE EYE” experiences to fans of all ages. The stamp’s enduring connection is made that which that potentialities are you’ll perhaps presumably take into accout by its filthy rich storytelling and characters: the fearless Autobots who deem about to give protection to all existence, and the rotten Decepticons who deem about to overcome the universe. The TRANSFORMERS stamp is a Hasbro franchise.

About the LEGO Neighborhood

The LEGO Neighborhood’s mission is to encourage and make the builders of the next day thru the vitality of play. The LEGO System in Play, with its foundation in LEGO bricks, permits kids and fans to originate and rebuild the rest they’ll take into accout.

The LEGO Neighborhood became based in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its title derived from the two Danish phrases Leg Godt, which mean “Play Smartly”. This day, the LEGO Neighborhood remains a household-owned firm headquartered in Billund. Its products are now sold in better than 130 countries worldwide. For more files: www.LEGO.com

About Hasbro

Hasbro (NASDAQ: HAS) is a world play and leisure firm committed to creating the sector a better save for all kids, fans and households. Hasbro delivers immersive stamp experiences for world audiences thru client products, including toys and games; leisure thru eOne, its fair studio; and gaming, led by the team at Wizards of the Trip with the circulation, an award-a hit developer of tabletop and digital games simplest known for delusion franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.

The Company’s unparalleled portfolio of roughly 1,500 manufacturers involves MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, along with premier partner manufacturers. For the previous decade, Hasbro has been consistently identified for its corporate citizenship, including being named one amongst the 100 Most productive Company Residents by 3BL Media and one amongst the World’s Most Moral Companies by Ethisphere Institute. Fundamental replace and stamp updates are mechanically shared on our Investor Kinfolk web save of residing, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn).

( Press Open Image: https://photos.webwire.com/prmedia/8/289070/289070-1.png )


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