Google Analytics 4 or bust: Will you preserve or tear?

The records no doubt landed with a thud. Google has said this could well sunset the new Google Analytics model by July 2023, which sounds admire we like till then to get the swap. But Google has furthermore said that just will not be any longer going to port over historical recordsdata from our existing GA cases to Google Analytics 4. Which arrangement the longer you wait to plight up your GA 4 occasion the less historical recordsdata you’ve.

And, whereas you occur to no longer lower than desire some three hundred and sixty five days-over-three hundred and sixty five days recordsdata once the swap occurs, you genuinely want to plight up your GA 4 earlier than July 2022.

That leaves marketers with two choices: Affect the swap or peep different analytics platforms.

We’re asking you that put a query to so we are able to learn the manner the MarTech community is pondering. Please decide our poll by clicking on the image under. We’ll picture aid in a couple of days on what the strategies list us.

And whereas you occur to is also shopping for added sources about GA4, right here are a couple of to get you began:

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About The Author

Henry Powderly is vice chairman of grunt for Third Door Media, publishers of Search Engine Land, Advertising and marketing and marketing Land and MarTech This day. With extra than a decade in editorial leadership positions, he is to blame for grunt technique and tournament programming for the group.

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