BMW is Serve on the #RoadToCoachella, Returning as Reliable Partner of the Coachella Valley Song and Arts Festival.

Woodcliff Lake, NJ – WEBWIRE

  • BMW rejoins the iconic wasteland song festival as legit car accomplice, celebrating Coachella’s return for the principle time for the reason that COVID-19 pandemic started.
  • BMW’s #RoadToCoachella marketing campaign will characteristic customary sigh material thru collaborations with GRAMMY Award™-a hit recording artist Doja Cat, who designed a custom wrap for the all-electric BMW iX Sports actions Process Automobile.
  • Extra collaborators consist of clothier and creative director Tremaine Emory, TikTok creator Dixie D’Amelio, actor and mannequin Evan Mock, type insider and worn pro athlete Victor Cruz, and more.

BMW this day launched its return as Reliable Partner of the Coachella Valley Song and Arts Festival, renewing the emblem’s #RoadToCocahella marketing campaign to have a fair correct time the festival’s first post-pandemic activation. BMW’s 2022 Road To Coachella marketing campaign will characteristic GRAMMY Award™-a hit recording artist Doja Cat and loads of assorted collaborators alongside the all-new, fully-electric BMW i4 Gran Coupe and BMW iX Sports actions Process Automobile. The marketing campaign kicks off Thursday, April 14, 2022, and extends thru the festival’s first weekend.


“BMW is overjoyed to explain our all-new, fully electric i4 Gran Coupe and iX Sports actions Process Automobile on the #RoadToCoachella after a two one year pandemic hiatus,” said Uwe Dreher, vp of marketing, BMW of North The US. “Right here’s a second to have a fair correct time loads of things: being collectively yet again, working with so many unbelievable collaborators yet again, and a momentous originate of our all-new Final Electric Driving Machines.”


To commemorate her fair because the featured artist of BMW’s 2022 #RoadToCoachella, Doja Cat collaborated with creative director Brett Alan Nelson and renowned photographer David LaChapelle to originate a one-of-a-variety car wrap for the all-electric BMW iX. Doja’s odd iX will go back and forth along with her at some stage in her Coachella traipse.


“The point to that I’m getting engrossing for Coachella defines all the pieces that I’ve performed from day one. I by no manner worship to attain the identical thing over and yet again, I wish to embrace that rather then bustle from it,” said Doja Cat. “BMW is an iconic trace and I am honored to be working with them. Be attempting out at Coachella for some Doja-impressed rides.”


As correctly as to Doja Cat, BMW Road To Coachella collaborators consist of:

  • 13-time X Video games gold medalist and Olympic skateboarder Nyjah Huston
  • Trend type designer and creative director Tremaine Emory
  • TikTok creator and musical artist Dixie D’Amelio
  • Makeup artist Patrick Ta
  • Mannequin and actor Evan Mock
  • Trend insider and NFL celebrity Victor Cruz
  • Mannequin and dancer Victoria Brito
  • TikTok creator and mannequin Wisdom Kaye
  • Trend type designer Harry Nuriev


BMW’s #RoadToCoachella marketing campaign debuts at some stage in BMW channels on Thursday, April 14, 2022.


Regarding the all-electric BMW i4 and BMW iX

The all-new BMW i4 Gran Coupe and BMW iX Sports actions Process Automobile are the most fresh chapters in BMW’s electrification story.


The BMW i4 Gran Coupe is the principle all-electric sport sedan from BMW. On hand in two phases, i4 eDrive40 and i4 M50, the mannequin fluctuate brings electrified efficiency to BMW’s iconic Gran Coupe form. The all-wheel-power BMW i4 M50 is the principle fully electric car from BMW M GmbH, and presents a total machine output of up to 536 hp from its twin electric motors. The BMW i4 M50 can originate from 0-60 miles per hour in factual 3.7 seconds and return an EPA estimated fluctuate of 270 miles between costs. The rear-wheel-power BMW i4 eDrive40 aspects a single 335 hp electric motor and might perhaps well well chase from 0-60 miles per hour in factual 5.5 seconds and go back and forth an EPA estimated fluctuate of up to 301 miles.


As the firm’s expertise flagship, the BMW iX brings collectively the fifth generation of BMW eDrive expertise with the firm’s most favorite tendencies in the fields of originate, connectivity, digital services and sustainability. With 516 hp and a 0–60 time of handiest 4.6 seconds, the BMW iX presents an exhilarating driving expertise with an EPA estimate of up to 324 miles of all-electric fluctuate and the most favorite in-car expertise, at the side of 5G connectivity, a sweeping curved announce that unites the 12.3-dash recordsdata announce with a 14.9-dash central address an eye on announce, and the debut of BMW iDrive 8, the firm’s most favorite user-interface machine.


The BMW i4 eDrive40 starts at $55,400, while the BMW i4 M50 starts at $65,900, plus $995 destination and handling for both mannequin. The BMW iX xDrive50 starts at $83,200 plus $995 destination and handling.


BMW Community In The US

BMW of North The US, LLC has been show in the united states since 1975.  Rolls-Royce Motor Vehicles NA, LLC started distributing vehicles in 2003.  The BMW Community in the united states has grown to consist of marketing, sales, and financial service organizations for the BMW trace of motorcars, at the side of bikes, the MINI trace, and Rolls-Royce Motor Vehicles; Designworks, a strategic originate consultancy primarily based in California;  a expertise situation of business in Silicon Valley, and various assorted operations at some stage in the country.  BMW Manufacturing Co., LLC in South Carolina is the BMW Community world center of competence for BMW X objects and manufactures the X3, X4, X5, X6 and X7 Sports actions Process Vehicles. The BMW Community sales group is represented in the U.S. thru networks of 350 BMW passenger car and BMW Sports actions Process Automobile centers, 146 BMW bike outlets, 105 MINI passenger car sellers, and 38 Rolls-Royce Motor Automobile sellers.  BMW (US) Holding Corp., the BMW Community’s sales headquarters for North The US, is located in Woodcliff Lake, Unique Jersey.


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