Avid gamers are spending $300 extra on Nvidia’s GPUs, even without the scalpers
Earlier this week Nvidia kicked off its GTC developer’s conference with a public presentation. On the an identical day the corporate held an investor call, explaining to of us with ample money to earn Solomon blush why Nvidia must aloof earn some extra of it. The call is mostly dry financial statistics, but one creep is causing the gaming world to web a more in-depth glimpse. In the gaming part of the call, Nvidia stated that gamers who upgraded from a previous-gen desktop graphics card to a GeForce RTX 3000-series graphics card are spending plenty extra than in previous years.
“In step with our records, [gamers who upgrade] are spending $300 larger than they paid for the graphics card they changed,” stated Nvidia Senior Vice President of PC Jeff Fisher. The statistic on the presentation creep used to be identical: “GeForce DTR Avid gamers Who Strengthen to NVIDIA Ampere Structure SPEND $300 MORE Than on Prior Graphics Card.”

Nvidia
That statistic appears enjoy a no-brainer to someone who’s tried to store for a graphics card within the previous couple of years. The costs of graphics cards themselves are rising with inflation and the chip scarcity, and that doesn’t web external factors into yarn. A rampant market for “scalper” resellers and competition for supply coming from the cryptocurrency change are riding avenue costs into the stratosphere.
PCWorld reached out to Nvidia for clarification on the statistic. A representative informed us that the $300 extend is primarily primarily based on the MSRP, not the avenue brand for the card. So if an common PC gamer spent $400 on a GTX 1070 card in 2016, they spent $700 on an RTX 3080 in 2021… and that’s sooner than accounting for any extend in costs as a result of shortages and scalpers. (Factual for context, the RTX 3080 is going for roughly $1200 on-line on the present time.) It speaks to a dramatic extend within the costs of PC gaming for the an identical relative performance level because the change progresses.
Boasting that gamers are having to reveal extra cash on upgrades could presumably well additionally appear a little bit tone-deaf within the new market. Heck, on the an identical creep Nvidia admits that not as much as a third of gamers who use their cards personal upgraded from the GTX series to the RTX series, three and a half years after the debut of the RTX 2080. However this used to be offered in an investor call, not a new press conference enjoy these viewed at GTC. It’s, on the core, all concerning the money.
That possibly won’t pause gamers from feeling a little miffed at this statistic offered whereas the graphics card scarcity is aloof very much in invent. Speaking as someone who paid larger than double retail brand for an RTX 3070, I will be succesful to’t notify I blame them.
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